Venus Fest[︎︎︎] is a Toronto not-for-profit music festival and concert series. The festival creates a new space within music that addresses historical industry challenges from the past while looking to the future.

The team at Venus Fest approached me to create a distinct identity for this year’s festival and their fifth programming anniversary. We approached this year’s visual identity from a place of play, with a sprinkle of nostalgia. From this, I created an identity system with mixed typography complemented by motion graphics harkening back to early 2000’s techno culture. 

We will use this system to create all promotional materials for the music festival when it launches in Fall 2021. 


Venus Fest hosts a mentorship program for developing artists and emerging music professionals to be mentored by established industry leaders. I conceptualized and designed a cross-platform social campaign to highlight each mentor and keynote speaker.