A MATTER OF TASTE
Digital Exhibition, 2020
A Matter of Taste is a digital exhibition that uses food, and the cultures that surround it, to examine our relationships to one another, society and the world at large. The exhibition invites a number of artists and writers to present their personal perspectives on questions such as where does our food come from, who prepares it, who consumes it, how do we remember it, what have we forgotten, what is there yet to learn?
Koffler.Digital collaborates with exhibiting artists to create unique digital exhibition experiences – to make work that is not merely translated to online space but built intentionally for it. As the Designer, my role was to translate the artistic and curatorial vision to the webpage, as well as provide a bridge between artists (who may otherwise work in traditional mediums) and the limitless platform of digital space.
Developed throughout the height of the pandemic lockdowns in spring and early summer 2020, curator Letticia Cosbert Miller brought together 21 original works by artists, collectives, and writers from across Canada.
Koffler.Digital collaborates with exhibiting artists to create unique digital exhibition experiences – to make work that is not merely translated to online space but built intentionally for it. As the Designer, my role was to translate the artistic and curatorial vision to the webpage, as well as provide a bridge between artists (who may otherwise work in traditional mediums) and the limitless platform of digital space.
Developed throughout the height of the pandemic lockdowns in spring and early summer 2020, curator Letticia Cosbert Miller brought together 21 original works by artists, collectives, and writers from across Canada.
Team
Letticia Cosbert Miller, Curator
Natasha Whyte-Gray, Designer and Developer
Client
Koffler.Digital, Koffler Centre of the Arts
User Experience Design
Through its sheer scale, the exhibition presented me with a unique design challenge: how do we connect the works and establish a conversation between the pieces without taking away from their respective experience? How do we expand the conventions of digital exhibitions to allow each work space without exhausting our user?
The resulting concept is entirely inspired by cookbooks. By organizing the works in five chapters, we were able to establish and maintain curatorial boundaries as well as guide the user through the experience piece-by-piece. In a given chapter, each work – written and visual – is given 100% of the viewport real estate, allowing for maximum immersion and interactivity.
Visual Identity and Cover Design
The project aesthetics are inspired by both the joy and weight of food in its role in ensuring community and cultural survival. The project aesthetics must consider questions related to the socio-economic politics of food.
USER EXPERIENCE
The resulting concept is entirely inspired by cookbooks. By organizing the works in five chapters, we were able to establish and maintain curatorial boundaries as well as guide the user through the experience piece-by-piece. In a given chapter, each work – written and visual – is given 100% of the viewport real estate, allowing for maximum immersion and interactivity.
