Summer 2025

Cook like a Matheson
TTC Campaign




A creative TTC subway campaign promoting Matheson Food Company’s latest line of barbecue sauces, designed to build brand recognition and drive in-store sales.

Bold, vibrant, and approachable, the ads leverage the brand’s award-winning identity. Centered on the rallying cry “Cook Like a Matheson,” the campaign spotlights the seal of approval from celebrity chef Matty Matheson – bringing credibility, personality, and standout impact to a high-traffic transit environment.

Client

Matheson Food Company



Services

Graphic Design
Print Design













WhytE—

Gray

is a boutique design studio working in digital, print, exhibition, and brand design.


hello@whyte-gray.ca


@whyte__gray