Summer 2025

Cook like a Matheson
TTC Campaign

A creative TTC subway campaign promoting Matheson Food Company’s latest line of barbecue sauces, designed to build brand recognition and drive in-store sales.

Bold, vibrant, and approachable, the ads leverage the brand’s award-winning identity. Centered on the rallying cry “Cook Like a Matheson,” the campaign spotlights the seal of approval from celebrity chef Matty Matheson – bringing credibility, personality, and standout impact to a high-traffic transit environment.

Client
Matheson Food Company

ServicesGraphic Design
Print Design

Studio Whyte–Gray

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